A girl with a helmet and gloves, some fundraisers holding a cheque and Fatface employees after a skydive

Case Studies


‘Thanks for Giving’ Initiative

2016 saw our second year of the Thanks for Giving initiative. It has been another magnificently unique year across the company. We saw all 200+ stores support a local charity and each store had their own brilliant ways of fundraising.

This initiative is launched each year at a time where retailers all around the country are discounting. Our stance was, instead of discounting, why don’t we donate. This year saw our stores get even more involved with the fundraising. This initiative is definitely something the company is proud to support and is passionate about.

This year we had a range of wonderful activities taking place from virtual cycling to climbing Snowdon to sponsored silences. We had lots of in store involvement from charity representatives, if you were lucky enough to come into store over Thanks for Giving week it is more than likely that you would of met some of the lovely representatives speaking all about the work they do.

This year we raised an amazing £198,488.44 for our local charities and the FatFace Foundation. This money is going to an incredible variety of causes across the UK and in the US and we cannot wait to see how it helps to change people’s lives.

Many of our stores carried on their fundraising efforts for their chosen charity throughout the course of the year. The stores get so involved with the charities that they form partnerships that last beyond the initiative.

Take a look at our 2016 Thanks For Giving Flickbook to see how your donations made a difference around the UK and Eire.

This year we had support from a number of local businesses and suppliers. The local businesses were all based in the South West, and were all independent businesses that joined in with Thanks For Giving 2016. They promoted Thanks For Giving within their own stores throughout the week the initiative ran and helped to raise money for the charity nominated by their local store. The local businesses all really got on board and used all the Thanks for Giving goodies to spread the word of our challenge.

The local businesses involved were:

  • Wull
  • Falmouth
  • The Black Pearl
  • Falmouth
  • Bazaar
  • Falmouth
  • Wassup
  • Mevagissey
  • Willow & Stone
  • Truro
  • Just Trio
  • Falmouth

Suppliers who generously supported out initiative this year include:

  • GCW
  • LF Fashion
  • Attire Clothing
  • Fresh Egg
  • Klash PVT
  • Sartex
  • SKJ Ltd
  • Synergy
  • Flex Apparel
  • Keenpac
  • Aussco
  • ECi2
  • Kautilya
  • Clark Wilmott
  • Parkinson Agency
  • Brocade
  • Camay
  • Stanstead
  • GCL
  • Orient Craft
  • One Post
  • XCM
  • FiveFoot8
  • Promoveritas
  • Neo Concept
  • Box of Frogs
  • Reaction
  • All port
  • Samples
Store staff holding their fundraising cheques

MAY 2016

Our Partnership with the Prince’s Trust

The Prince’s Trust helps young people who are in, or are leaving care, facing issues such as homelessness or mental health problems, or have perhaps been in trouble with the law. Their programmes give young people the practical and financial support needed to stabilise their lives.

For a year now, FatFace have been proud sponsors of four of the incredible initiatives the Prince’s Trust pioneer:

  • Team:A 12 week personal development programme, working with 16 – 25 year olds who are unemployed.
  • Fairbridge: Individually tailored personal development programmes for 13-25 year olds who need some help reaching their potential.
  • Get In To: Short courses that develop skills and give young people focus on sector specific careers.
  • Enterprise: Support and funding to help young people aged 18 – 30 explore and test their ideas.

We’re so excited to continue our involvement with the trust, investing in the future of young people.

Princes Trust logo with a 40th anniversary design beneath

APRIL 2016

Prince’s Trust – Tomorrows Talent

FatFace, along with two other brands, were proud to be part of the ‘Tomorrow’s Talent’ competition, an initiative dedicated to supporting talented young artists from across the UK. Two of the winning designs will feature in our Spring 17 range, hitting stores in January 2017 the proceeds of which go to The Prince’s Trust.

The winners will get the support of the brand, plus shopping vouchers, an HP tablet, and a full set of the products created with their print!

Each of the artists had been given a brief from the company they chose to represent. As a family brand whose customers enjoy an active lifestyle, FatFace asked the artists to think about exploring the outdoors - about natural textures and finishes, with an artisan aesthetic, perfect for scarves and bags.

Out of 300 entrants, two stand out winners emerged who’d really captured the essence of the brand: Jess Mahy and Sally Darby. We instantly loved Jess’s intricate floral patterns and sparse, but effective, colour pallet. Sally’s design was a huge hit with the Design and Buying Teams, with a bold repeating graphic and rich, autumnal colours.

Winners of the Tomorrow’s Talent competition showing their designs


‘Thanks for Giving’ Initiative

As part of our ‘Thanks for Giving’ initiative for Black Friday, instead of discounting, we decided to donate to charity.

The idea came from a desire to support local charities and turn discounting into something more positive before Christmas, waiting until December 26th in order give our customers a genuine Boxing Day sale. Under our “Thanks for Giving initiative”, 10% of our net profits were donated to charities local to our 221 stores, each chosen by our store crew and head office staff.

The initiative took place between Thursday 26th and Monday 30th November 2015 across all FatFace stores and at fatface.com and, after a great response from customers, plus significant support on Facebook and Twitter, we managed to raise just under £200,000! This amount has now been divided equally between all of the chosen charities listed here.

We would like to take this opportunity to thank our Crew for their active enthusiasm for the initiative and all our customers who made a purchase during this time. Take a look at our 2015 Thanks For Giving Flickbook to see how your donations made a difference around the UK and Eire.

Thanks for Giving!

Store staff holding a we're not discounting sign, the front cover of the thanks for giving initiative and fundraisers holding a cheque

JULY 2015

Nepal Earthquake Appeal A big thank you to Crew and customers who helped us raise a massive £50,473 to support our friends in Bhaktapur, Nepal. This region was badly effected by the Nepalese earthquake on 25th April 2015. The response, effort and generosity was overwhelming to see - THANK YOU!

We worked closely with our Nepalese supplier located in Bhaktapur, to understand more about the situation on the ground and find out how we could have the largest possible impact with the funds raised. Of the 250 staff members, 165 had their homes either destroyed or declared unsafe.

This video shows the extent of the damage caused by the earthquake in Bhaktapur.

The international aid effort set up to help Nepal recover from the earthquake focussed on the immediate needs of those affected, providing temporary shelter and services to sustain livelihoods in the short term. Our supplier also provided immediate assistance to their staff, including the provision of temporary shelters and the distribution of food and clean drinking water. As a result of this, we concluded that the funds raised by FatFace were best directed to bringing long term sustainability to the lives of our friends.

To do this, we are supporting the establishment of a building material cooperative in collaboration with our supplier. Through this approach, the money raised by our Crew and customers will enable the provision and heavy subsidisation of building materials to all the staff affected. This innovative initiative will provide valuable support in the rebuilding of their homes.

Bhaktapur in ruins after the Nepal earthquake on 2015